Retaining Customers: How Smart Businesses Attract and Keep Their Clientele

Working in any industry has its ups and downs. Sales might be up one month with a crushing blow next month. There is a way to create a more steady pace at your company, however. Retain your customers by treating them to these simple perks. The cost is minimal compared to the returns.

Providing Exemplary Customer Service

There’s no substitute for strong, customer service. People simply want a personalized service regardless of your industry. Answer questions, offer suggestions and listen to their needs. Being pushy or indifferent about their concerns will only encourage them to move onto another company.

Be as present as possible when it comes to phone calls and social-media messages. Consumers feel ignored in this fast-paced world if their needs aren’t qualified in a short, time period.

Including the Maintenance

A perk that draws in consumers by the truckload is included service. You might sell commercial dryers Florida, and many of those appliances are on a lease. Offer to pay the maintenance during the lease period. This offer costs you few dollars while securing a happy customer. When the appliance comes off from the lease, it works just as well as a brand-new dryer. Your depreciated dryers can still bring in some profit even after one or two leases.

Being Transparent

It’s impossible for a company to be perfect all of the time. There will be mistakes. Try to be as transparent as possible. If you’re waiting for a part from the manufacturer, tell the customer about the estimated timeline. Keep them updated too. When shipping dates change, the constant communication lessens the blow of even more waiting. Customers want to be treated kindly in the business world. Your honesty will show through these update calls during a service.

Be sure to look at online reviews as you go about your business week. These reviews are reflections of your reputation in the industry. Try to respond to both positive and negative reviews. When customers and readers see that you’re attentive to their needs, any review can spin positively in your direction. Happy customers will remain loyal.